
I’ve been investigating ways of selling photos online. One of the sites that has been suggested to me was Photo Reflect. I went to the site, downloaded their custom software called Xpress Digital Darkroom Web Edition 8.9. I must say that my experience with this software has caused me to look elsewhere. Further, their customer support seems lacking. Searching for information using Google, you’ll see that others have had similar experiences. Lastly, even though I am not a Mac user, they are not Mac friendly. They have a plugin available for Aperture, but that means to use Photo Reflect, you’d have to spend several hundred $$$ additional, just to use them. There are alternatives.
Photo Reflect’s pricing structure seems very amenable to lower volume sales and to those who are just getting started. They charge a flat 18% fee on each sale with no monthly fee. Here’s why I don’t like it, so far.
In the brief 3 days that I’ve had the software:
- It crashes nearly every time I use it, sometimes for no apparent reason
- My images come up looking like negatives in the thumbnail view, but they do display correctly in the full sized view.
- There is not a way to create subdirectories. I plan to shoot lots of sporting events, sometimes tournaments lasting a couple of days. I’d like to have a structure like: Hardees Basketball Tournament -> 2/1/2008 -> Kings vs. Celtics, etc.
- My request for assistance with the crashes and thumbnails still remains open. There has been no response
- Sometimes, the website is very unresponsive. It may take minutes for a page to load. Not good!
I’ve investigated several alternatives, one of which seems to keep getting recommended in various forums, Exposure Manager.
Exposure Manager
People really seem to like Exposure Manager. Exposure Manager’s pricing structure is $99.95/year + 10% of sales. Of course, this is a little more expensive, since you have a fixed cost, than Photo Reflect’s. However, a little bit of math will indicate that once you get past $1,249.38 for the year, or about $104 in gross sales/month, you start making more money with Exposure Manager.
Break Even = $99.95 / (.18 – .10). We just need to know, based on the difference, how much money is needed to cover the $99.95 yearly fee.
Though I have not tried it, it appears that the EM is fully customizable, allowing you to fully integrate it into your site, giving a nearly seamless appearance.
More Photos
By far, though, the best that I’ve seen so far has been More Photos! Wow! That is a professional outfit from the looks of it. Have a look at the demo! It is also the most expensive on monthly basis, charging a $200 setup fee and a minimum of $49/month based on the number of images uploaded. The $49 includes up to 2,500 images (peak). The break even point, as compared to Photo Reflect comes rather quickly as More Photos does not charge a commission fee.
Break Even = $49/.18 = 272.22 after the first year. So, if you sell more than about $273 photos/month, you make more money with More Photos. This might be a consideration when I get rolling along. Right now, in the early stages, having fewer fixed costs is ideal. Later, after things really get rolling, I could see a switch, possibly, unless I was supremely satisfied with EM. Note: The first year break even sales required is $364.82, due to amortization of the $200 setup fee over the first 12 months.
Roll Your Own:
Lastly, there is the roll-your-own method. Although I am a software developer, at this time, I have no desire to roll my own.
All of the services collect payments and send you a monthly check when you have at least about $20 coming.
Summary:
All 3 do the same things, allow you to sell photos online.
Photo Reflect’s software and customer service is flaky.
Sales < $100/month, Photo Reflect is the least expensive.
Sales > $100/month and less than $275/month, EM gets the nod.
Sales > $ 275/month, More Photos seems to be the better deal.
So, have I missed anything? Anyone care to chime in with their experiences/advice in selling photos onilne? Any other place that I should look?

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