I’ve enjoyed reading about Chris’s experience with renting and using Nikon’s new camera, the Df – a camera intended to be ‘retro’, rather than cutting edge. Overall, Chris really liked the camera, but felt that, for him, it was overpriced. It fact, that was his only issue with the camera.
Price/value is a very personal thing. I think that it has to do with your upbringing, how much disposable income you have, and possibly, return on investment needed, and possibly many more that I’ve not accounted for.
I mentioned upbringing, first, because that is what used to affect me the most. I used to have terrible buyer’s remorse. It came from my upbringing, constantly being in an environment of ‘lack’ and fear, hearing my father harp on and on about not having enough, and hearing:
“It’s your wants that get you into trouble, not your needs.”
So, anytime that I bought something that I didn’t really need, I felt really bad about it. Later, I came to understand, as I matured, that he was just responding to his upbringing, coming up during the depression, living on a farm, being poor, having almost no extra money.
I was able to change that line of thinking to almost the opposite. I am still quite the saver, but if I want something and I have the money for it, I buy it and never look back. Of course, this didn’t happen over night, but it went through stages. Before, I would buy and feel bad. Next, I would justify, buy, and not feel so bad. Now, I look at it like entitlement. I work. I enjoy my hobbies. I enjoy my life. I deserve it and so what if someone else thinks that I paid to much or that it’s not worth it.
I see people with nice cars, big houses, and expensive things and I think that they are all overpriced – by overpriced, I mean more than I am willing to pay. That’s not a statement on the market, merely a personal statement.
Cameras, of course, work the same way. I may think that $2,700 for a Nikon Df is a great price (I don’t, but that’s a whole other topic), but it doesn’t work for Chris, for whatever reason. Manufacturers test the waters, have all kinds of surveys, etc, to know what the market will bear – to price the camera where they believe that they can get a return on their investment, a profit. Chris gave a number of things that he could do with that same money, all more important to him than another camera.
Thinking about the Df, what is it really? It’s not offering anything new, per se, other than a nostalgic look to a digital camera. They, I think, are appealing to the heart, not anything technical. I’m with Chris on what else I could buy, including some damn good lenses for my E-M1 – top of the line lenses.
In the end, it’s a very personal decision. There are actually people would pay $30,000 for Leica M9 Titanium because, well, they have that kind of money; they like to collect cameras; the fact that they can buy such an item might even make them feel better about their station in life. Who knows?
I wonder how long it will be before a used Df ends up on eBay and will Chris will pick his up at a better price.